Car buyers spend 60% of their time online and 56% of buyers agree that dealer websites influenced them to visit their dealership, reported in 2017 Car Buyer Journey study by Autotrader. They mostly spend time in researching pricing, compare different models, finding worth of trade-in car and financing options. A fast, no-pressure process, transparent pricing and low financing rates have the greatest impact on customer satisfaction.
2017 Digital Retailing Study by Cox Automotive urges dealers to focus on 3 important areas: Firstly, invest in online experiences - desktop and mobile; secondly, enable buyers to research prior to dealership visit and thirdly, when they’re ready, enable them to complete (all or part of) the transaction online. The key takeaway of all these studies is just one thing - customers are moving towards completely ‘digital’ and dealers needs to catchup their expectations... Read More