Customer experience in dealer websites

The attention span of an average human is 8 seconds which is less than what a goldfish has. The proliferation of technology advancements in communications each day brings distractions quickly and making it more challenging for the marketers on how they do their business. People are tending to just scan through the content; not actually reading and impatient to get what they want.

According to Kissmetrics, 40% of people abandon a website that takes more than 3 seconds to load. People just leave websites if they don’t get the information in another couple of seconds. What does this mean to auto dealers?

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